If they did anything else they might be guilty of securities fraud(!) So yeah, they can be completely horrific and still win the PR battle because others seem even worse. Since it has been massively profitable for them to turn their customers into their product, they see no reason to change and I guess why should they? Profit maximisation is their business, yours and my health and welfare is only of interest in service to maximising profit. Microsoft, IBM look on in envy at how they've managed to get away with it. Well that's what Apple might do if they really were in the business of being paid by customers to serve those paying customers and nobody else.īut of course Apple literally wrote the book on selling their customers as product to third parties. Why would any=body insist on preserving the option to behave badly in the future unless that bad behavior is part of their future plans? This shouldn't be a problem for anybody that actually wants the moral outcome. > The answer to not getting pressure from your bosses, your stakeholders, your investors or your members, to do the wrong thing later, when times are hard, is to take options off the table right now. And once you become a grown up, you start to understand that there will be tired and desperate moments in your future and the most strong-willed thing you can do is use the willpower that you have now when you're strong, at your best moment, to be the best that you can be later when you're at your weakest moment. If you're serious about not eating a bag of Oreos your best bet is to not have a bag of Oreos to eat. It's just that the net present value of tomorrow's weight loss is hyperbolically discounted in favor of the carbohydrate rush of tonight's Oreos. > It's not that you don't want to lose weight when you raid your Oreo stash in the middle of the night. Cory Doctorow gave a good talk about using Ulysses pacts in the tech industry. You simply need to remove the ability to make defined classes of bad decisions by binding the company's future decision making capability with a Ulysses pact. make it increasingly difficult to enforce ethical decisions
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